Masaba Gupta is back in town with yet another fancy fashion treat : Fashion, News

It appears like simply the other day that Masaba Gupta was ruling the wardrobes of Delhi’s stylistas from her trendy shop store in Khan Market. After a two-year interlude from the Capital, the designer back to record sartorial fancy with a pop-up store at Select Citywalk Mall, Saket.

Picture: Mail Today”We wished to open in Delhi again however could not discover the best area. I was hiding at the mall a while ago, and understood we would do well here,” she states, leisurely sipping on a takeaway coffee while passersby and fans take glimpses at her.Of course, celebrity-status is absolutely nothing brand-new to her – Masaba grew quickly in the market echelons with her wacky prints, with even material shops at Nehru Location and Lajpat Nagar were selling the ‘Masaba’ print by the thaan. The 28-year-old has worked hard at reinventing her brand, and she’s back with a bang.

Image: Mail Today The novel concept of a three-month long pop-up shop consists of everything from her renowned jeans separates to the sari variation that Sonam Kapoor used recently, khaki tops, pants, skirts with her iconic prints, crop tops and a festive variety of lehengas and saris. The shop provides made-to-measure customisations with a 3-4 days shipping time throughout the country.

Picture: Mail Today Mentioning her journey, she exposes, “I seem like shopping has to be an experience, which’s the one mistake I always made with my stores. This time I have invested more time on the interiors and have actually even eliminated doors to have a more inviting atmosphere.” Other additions include cute details like ‘Masaba chocolate’, Mango Bite and Kismi sweet, and accessories like sunglass cases and pouches. She mentions, “I even made an unique playlist with songs by Prateek Kuhad, Hari & & Sukhmani, and vintage swing versions of popular tracks like Hotline Bling. Everything is customised, from the measuring tapes to feedback books.”

Image: Mail Today

Image: Mail Today All this while she’s been taking pleasure in marital bliss with manufacturer Madhu Mantena Varma, though remaining motivated is barely a concern. She explains, “I’m continuously owned. I get up and seem like I have to do something, to create something. If I do not do something new every day, I’m simply disappointed.”

With the desire to grow, Masaba has actually knowingly avoided investment and growth uses to keep the credibility of the brand intact. “I knew that if I don’t take it slow and the method I wish to do it, I would never ever be happy. I’m too young to not enjoy what I’m doing – you could be 40 and say I’m tired, possibly I desire to settle and give a stake to another person.”

Back to her style visual, Masaba has been concentrating on breaking the mould, both in casual and in wedding wear. She states, “I believe young girls these days wear the exact same type of clothes with sequins, zardosi or handloom; there’s no in-between. I go for weddings all the time and I think everyone looks the same, in very cookie cutter styles. I wanted to offer the alternative of using something distinct like a cool velour skirt with khari print on it, and match it with the same colour silk dupatta or blouse.”

She includes, “I like this play of antique gold and silver on a very modern shape. I dress like that way and I’ve brought that technique to style. It works since I think ladies are trying to find simple things to wear, while standing out.”

Masaba’s shop is located at G-62, ground floor, Select City Stroll shopping center, Saket, and is open from 11am to 9:30 pm.


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